M.N.: Presently I see two aspects in the specifics of Trump’s campaign use of social media:
1) use of business principles of marketing, “political marketing”, as outlined in the draft below of 10.31.16, and
2) possible use of the “psychotronic weapons” techniques (in targeted advertising), which might be rooted in the concepts and practices of the Soviet, and later Russian Military Intelligence.
Both aspects deserve further attention and elaboration.
Also, and maybe, more importantly, we have to keep in mind, based on the events of the past year, that for all practical intents and purposes, it should be assumed, that all world, and first of all, the U.S. digital records are properly and completely penetrated and appropriated by the hostile actors. Some of this data is combined with the data from the human sources into an integrated database. This might be a decisive factor in voters and elections manipulations: influence on candidate preferences and individual tailoring of the advertising on the social media. All, without exceptions, social media outlets, not just Facebook, should be examined for these operations.
Most likely, all these aspects and facets, and the others, still hidden, are the parts of the single, concerted and well-coordinated effort and intelligence operation.
- Putin’s Pro-Trump Operation May Have Been Far Bigger Than We Yet Know – Mother Jones
- Anatomy of a Russian attack: From robocalls to hoaxes, a look at tactics used | WTOP
- Trump’s plan for a comeback includes building a ‘psychographic’ profile of every voter – The Washington Post
- The Mind Of The Trump Supporter | HuffPost
- “Trump for President” as business product – Google Search
- Big Brother Trump – Google Search
- Psychographics vs Demographics in analysis of voting behavior – Google Search
- psychotronic weapons and voters – Google Search
- psychotronic weapons and voters advertising – Google Search
- psychotronic weapons and voters targeted advertising – Google Search
- Cambridge Analytica – Google Search
- Robert Mercer – Google Search
- alexander nix cambridge analytica – Google Search
“Trump for President” as a business product and the new “Psychographic Weapon”
Big Brother Trump – GS
Psychographics vs Demographics in analysis of voting behavior – GS
Politics – WP – 10.27.16: Trump’s plan for a comeback includes building a ‘psychographic’ profile of every voter
The key is a psychological model for identifying voters that can “determine the personality of every single adult in the United States of America,” said Alexander Nix, chief executive of Cambridge Analytica…
The psychological tests are combined with the collection of data, such as a person’s taste in movies, music, books and restaurants and the “likes” or “hearts” on social-media sites. All of that information is added to a spreadsheet that contains the name of every voter. Thus, the company’s files reveal a person’s gender, race, location, car type, club memberships, and reading and viewing habits, along with potentially thousands of other pieces of information. Such data is compiled by many companies and used by most campaigns. In its marketing materials, Cambridge Analytica says that “we collect up to 5,000 data points on over 220 million Americans,” enabling it to target groups “and predict the behavior of like-minded people.” The company says it has not only the usual stable of data experts but also psychologists who analyze the data and assemble pools of like-minded people.
Understanding psychographics trumps demographics.
…Voters can be classified into three broad psychographic categories: High anxiety, low information and moderate expectations.
Low information voters are of two types. On the one hand, they are many of the high anxiety voters who only consume intake from a single source — think Fox or MSNBC depending on one’s political predisposition.
M.N.: The old and not very well tested adage: “People choose to hear what they want to hear.”
On the other hand, they are more disinterested voters who use a party label, a candidate’s race, religion or some other characteristic, or a wedge issue(s) to make their voting decision.
M.N.: Voters make their decisions on the basis of identification with the parties, cause or leaders.
Voters of moderate expectations… [M.N.: are not the emotional, like the above group, but rational choosers. They “shop” for their parties and candidates]:
They do their homework, put things to the reasonableness test, and decide who will get their votes.
Trump supporters are of two principal types: right wing populists and Republican diehards.
The right wing populist types can be characterized as low information voters.
M.N.: In other words, it is their (political) ignorance that is been exploited.
M.N.: In other words, they are a flock of sheep, who are not able to, but want to be the rebels -wolves, they identify with the aggressive leader as their ideal, embodying the traits that they lack. It reminds the histories of the fanatical adoration of “fuhrer” or Stalin’s “personality cult”.
Voters who still score high on authority/loyalty/sanctity and low on care… are significantly more likely to vote for Donald Trump. These are the true authoritarians…”
- The 2015 American Values Survey done by the Public Religion Research Institute showed that “Roughly three quarters (74 percent) of Trump supporters — compared to 57 percent of supporters of all other Republican candidates agree that today, discrimination against whites has become as big a problem as discrimination against blacks and other minorities.”
- Michael Tesler, an associate professor of political science at the University of California in Irvine, after analyzing data from different sources, concludes, “Republicans who scored highest on racial resentment were about 30 percentage points more likely to support Trump than their more moderate counterparts.”
- According to a Reuters/Ipsos opinion poll of 16,000 Americans conducted between March and June 2016, “Supporters of U.S. presidential candidate Donald Trump are more likely to describe African Americans as ‘criminal,’ ‘unintelligent,’ ‘lazy,’ and ‘violent’ than voters who backed some Republican rivals in the primaries or who support Democratic contender Hillary Clinton…”
M.N.: Apparently, political psychographics were adopted from the economic ones – from the market research. This circumstance might be an illustration of how Trump views his voters and his electorate: simply as the political market which has to be penetrated and conquered. This is a business approach to politics: the voters are simply the consumers who have to be persuaded and manipulated into buying his product, which is “Trump for President”.
Trump wants to sell this product the same way he sells his real estate and his own (TV) personality. He wants to learn about the ways to market this product the same way any other market is researched and studied. He views himself as a business product. The flip side of this coin is that he views other people in his personal and political life as the products too: they can be bought and manipulated. His is a cold and lonely world, indeed.
Trumpism is the apex of the business mentality and business power in America. He views America as his next business venture and intends to manage it accordingly: as the USA, Inc.
The soul is gone. The truth is gone. The humanity is gone. The essence of our nature is gone. The economic “consumer society” will accomplish its historical “merger and acquisition”, conquer everything and everyone else and will be transformed into the totalitarian political “consumer society”.
With all this, I do not intend to demonize Trump personally at all. He does have a considerable personal charm and even has what looks like sincerity, and even comes across as a rebellious and vulnerable child. In his seventies – analyze zis! But aren’t we all, and at any age? Our “inner child” never disappears and never grows up, it is our ontogenetic core.
He is just a product of his (ruthless? soulless? mechanistic? primitively arithmetically calculating? and ?still ultimately enigmatic and psychologically and sociologically understudied), the so called “business world”, which can be viewed as the childishly predatory by its very nature.
What do I see as Donald’s real and relevant problems? I call him “Donald” because I feel I can relate to him, despite the unbridgeable chasm of irreconcilable disagreements and “gut feeling” non-acceptance, strong rejection of his style, personality and the very idea of him as a potential President.
It is interesting to observe how Hillary relates to him: like a strong, maybe even stern but understanding mother to a petulant misbehaving child, like a school principal to a very problematic pupil, whom she sees through quite nicely, interacts with him somewhat ironically but not condescendingly, directly and frankly, but not hurtfully or sadistically, in one word, maturely, almost “tough-lovingly” and humanely.
I’ll say it very humbly, what I see as his main problems, from which many other, the secondary ones, stem out: his superficiality, his lack of intellect and intellectualism, lack of depth (although, he undoubtedly is a very intelligent and experienced man), lack of humanity, lack of political maturity, etc., etc. – the list might take three pages, and there is no need to mention all of this: the whole picture seems to be clear. The Democrats, in comparison, seem to have these and other relevant qualities almost in abundance.
Both D. Brooks and E.J. Dionne, in the interview with the NPR on 10.28.16, said that the reopening of the FBI emails investigation is not going to hurt Mrs. Clinton. I think that many observers would agree with him: reviving the old non-issue will not make it less of a non-issue. If anything, it might contribute to the voters’ feelings of puzzlement, disbelief, anger and protest and might mobilize them further. Hopefully. Will a shocking, jaw dropping “bombshell“, implying the primitive, irrational, archaic, witch-hunting “guilt by association” prove to be an empty shell? “Thousands of classified emails” sent by Abedin to Weiner? What? For what?
Another Russian set-up? Another same old, same old of the FBI’s same old Clintons-haters? In this situation, the only appropriate way to deal with it is to do what Hillary requested: “Put it on a table!”
Speaking of the racial and economic issues, which fuel the Trumpistas’ resentments and rage: are they the signs of some historically inevitable (in a long run, despite the hypothetically possible but temporary deviations from this course) process of Transformation of America, not in a narrow Obama Presidency related definition (it is seen as the one which champions, promotes and hastens these changes), but in a much broader one? Do we really understand this process sufficiently? Do we understand how to deal with it efficiently? Where will it lead? The effects of changing demography are the very powerful determining factors, which will affect the social structure and order, the economics, and the all important culture, in a broad sense, as well as the country’s standing in the world and its foreign relations.
Maybe I did not search well enough, but so far I was not able to find any coherent and deep analysis of these issues and any credible and convincing predictions and prognostications. It looks that we are avoiding thinking about it, researching and studying these issues, and discussing them in academia and the media because these issues might feel very uncomfortable and “divisive”. There are no reasons to keep avoiding thinking and talking about them, no reasons to hide our heads in the sand. “Political correctness” is a tool of conformity, which might be good as a “cohesion”, but is not so good as an instrument of understanding and change.
Healthy, inevitable, wise, fair, in the true American spirit, racial, economic, political, cultural Integration is the only solution, it became the ideological banner of the political class. The question is, are any adjustments and corrections needed in this course, not taking this process back, but enhancing and rationalizing it, making it more efficient, fair, viable and secure for the society as a whole, which will make it stronger domestically and abroad.
M.N.: The “rationalists”, as should be expected, reject Trump: he does not appeal to logic and rational choice, he is not on their “best picks” rating list.
The “undecided” or “floating voters” portion is about 5-13%, and “their minds and psychographic profile does not match that of the Trump supporter.”